The brand "Made in Italy" is the third in the world for notoriety after brands Coca-Cola and Visa

It is estimated that the value of exports of products made in Italy in 2017 will reach 136 billion euro, an increase of 48% to reach 44 billion euro

It's well-known that the products made ​​in Italy are the most copied in the world to the point that it is estimated at EUR 50 billion the value of purchases of counterfeit materials or otherwise belonging to the world of products of "Italian

An analysis UnionCamere-Symbola-Edison Foundation reveals interesting data: in Italy, 55.4% of employees work in SMEs Italian that produce Made in Italy goods, with different percentages and the highest in Spain (+6%), France (+20 %), Germany (+30%):

   . 235 products for which Italy is 1st world country for balance trade ($ 63M)

   . 390 products for which Italy is the 2nd country in the world for trade balance ($ 74M)

   . 321 products for which Italy is the third country in the world for trade balance ($ 45M)

Over 99% of the population lives outside of Italy and are in love with products of Made in Italy

The numbers of users in the digital world are constantly increasing: 1 billion facebook, 232 million twitter, 150 million Instagram, Pinterest 70 million